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RTL Radio trusts Brand Support services

“For RTL Radio the collaboration with Brand Support has proven to be highly successful. The high quality of their work and their unique way of thinking have made a truly valuable contribution in improving a number of our stations.”
Gert Zimmer
Senior Vice President
RTL Group Radio Central & Northern Europe
CEO
RTL Radio Deutschland

USA goes Europe – Research partner for Emmis International

“Brand Support combines the competitive DNA of U.S. research firms with the sophistication to understand the complicated media environments abroad. Like fine wine, they ‘travel well’!”

Paul Fiddick
President
EMMIS International

Ö3 – Successful partners for more than a decade

“Austria’s private radio stations have just been celebrating their 10th anniversary. And contrary to all forecasts and expectations this is a reason for celebration – especially for Ö3 as a public-service broadcaster and thus a potential cause of friction for all the private radios. And this has a lot to do with the great and close cooperation with Christoph Pöschl and his team. He is an excellent market researcher for several reasons: He is able to deduct brilliant analyses from mere facts and figures. He understands and knows the market not only in columns of numbers, but also in emotions and applications. Thus, he has often been able to give me crucial orientation on our way from monopolist to superior market leader in the past years.”
Georg Spatt
Programme Director
ORF Hitradio Ö3 (Austria)

Successful relaunch strategies for Canadian radio stations

“The market research studies provided by Brand Support are extraordinary working tools for radio distributors!! They are complete and unique! They allow us to make clear decisions and to act with surgical precision in our plans of action.”
Charles Benoît
Executive Vice-President
Astral Media Radio Inc. (Canada)

Rádio Expres – from Zero to Hero

“With the help of Brand Support, Radio Expres went in less than 5 years from ‘worst to first' in the Slovak radio market. On our way from 1% market share in 2001 to 27% market share in 2007 the Brand Support team has always supported us with their expertise and friendship. The secret behind this very successful co-operation is that Brand Support is not only a group of highly profiled consultants, but great guys who put their heart and soul into it like no one else I know.”
Ivan Antala
Program Director
Radio Expres (Slovakia)

News Relaunch for ORF Television

„The Charisma study is extremely valuable for us TV producers as it connects ‘hard facts’ to the soft skills of a TV show and its key protagonists, the presenters. While we usually only deal with journalistic content and show dramaturgy, ‘Charisma’ tells us which images we are creating in the heads of the audience and to what extent our goals meet with this ‘reality’. Charisma is an instrument I definitely do not want to and cannot do without anymore today.“
Stefan Ströbitzer
Head of Information
ORF 2 Television (Austria)

#1 nationwide among private radio stations in Slovenia just 6 months after launch

"How hard can it be to transform a number of second rate radio stations into the number one private owned radio station in the country? With Brand Support it seemed like a piece of cake. These guys showed us how to improve what needed improvement, and helped us make Radio 1 a true number 1."
Andrej Vodušek
Programme Director
Radio 1 (Slovenia)

Reliable radio research for public-service programme

„For now more than half a decade, which was marked by fundamental changes in the Austrian radio landscape, the Brand Support team has been a competent and reliable research partner for the ORF Radio Research Department. Especially their input and innovative methods in the field of music and program research have given us new impulses for our task to support the ORF radio stations in securing their position in the market.“
 
Mag. Sigrid Svitek
Head of Radio Research
ORF Media Research (Austria)

Strategies for new Astral Media stations in Toronto and Vancouver

"This was my first experience doing market research with the people at Brand Support and I came away very impressed. After dealing with many competent research companies in Canada and the United States, I found Brand Support's approach unique and practical. Their method of interpreting and presenting the results was very effective. The market mapping data provided a very clear picture of where your stations stood in the market versus your competition. Brand Support provided new methods at interpreting critical radio station attributes that our programmers felt gave them an advantage in their markets."
 
Ross Davies
Vice-President Programming
Astral Media Radio G.P. (Canada)

Radio strategy for Czech local radio networks

“The Sun Media Group has started with the repositioning of 50 local stations in the Czech radio market. To get this major task done successfully, we chose Brand Support as the best music research partner. We appreciate their excellent know how, splendid results, manpower and finally their personal approach. For us, Brand Support is a quality guarantee to build a strong and long-term success position in the Czech radio market.”
Michal Sroka
Music Director
Sun Media Group (Czech Republic)

Strategic projects for MTV Europe

„Over the past few years, MTV has worked with the key personnel from The Brand Support Company on a number of strategic and positioning projects in several international markets. We value both their objectivity and experience, and feel that the insights provided by them have consistently helped in the development of our businesses."
 
Graham Saxton
Former Vice President of Strategy & Development
MTV Networks Europe

Support for public-service hit radio

“With the help of Mr. Pöschl of Brand Support we optimized our programme and programme marketing. It was a very prolific and pleasant cooperation. Within a very short period of time we were able to reclaim several 100,000 listeners.”
 
Gerold Hug
Program Director
SWR 3 (Germany)


Format Concepts ·Music Research & Consulting ·Strategic Planning ·Personality Branding