Brand Support bases market segmentation on a radio audience’s programming and music preferences. Mapping, Brand Support’s primary sophisticated researching tool, uses the principles of market segmentation to find the ideal format for our clients’ radio stations and to position their existing programs successfully for the long term.
Mapping answers all of our clients’ format and positioning questions, including:
- Which kinds of programming and music formats does my radio audience demand?
- How are market segments fragmented among competitors?
- How large are these segments?
- Does the market have unseen potential?
- What are the strengths and weaknesses of my competitors, according to my audience?
- What are my format and programming options?
A Mapping study helps our consultants provide our clients with clear direction and applicable information for immediate implementation. With a Mapping study, program directors are able to design a strategy for success and even anticipate their competitors’ next move.
Our successful projects with the SWR and ORB in Germany or the ORF in Austria prove Mapping particularly effective for the ideal side-by-side positioning of radio stations that are part of a network (cluster strategy).
We offer Mapping studies for radio, television and entertainment media companies.
