This class gives a market overview including the most important figures, data and facts. It also sheds light on basic phenomena of communication and gives tips and advice on how to successfully build a brand presence in the social web.
You are planning to become active in social media? Or maybe you have already created a Facebook page or have a YouTube Channel in mind or started to send tweets from twitter? But what you are wondering is how your social media presence will become what social media promises to be: THE #1 communication channel? Then this class is just what you have been looking for!
You have already successfully taken the first steps and would now like to optimize your social media presence? bci helps you find the right tools for communicating more effectively. This workshop is intended for people who already have broad basic knowledge and sufficient experience in the daily job of managing their social media channels.
Using many practical examples you will learn how to avoid disputes on the web, but also how to be prepared if such a situation should arise. The goal is an authentic, appreciative dialogue with your customers. This workshop is intended both for community managers who actively communicate with users and for executives and PR professionals who would like to prepare themselves for emergency situations in social media.
Social networks pose new challenges for radio stations. More and more listeners spend their valuable free time with Facebook, twitter & co. Does a radio station nowadays need a Facebook presence, does it have to tweet current news items? Can a station leave a Facebook page in the hands of the fans or does it have to take the initiative for this dialogue with the listeners in its own hands? How can that be organized at the station?